Mathilde Just

Exposing the biggest lie on LinkedIn (and how to build a personal brand that converts)

LinkedIn stopped being your dad's digital rolodex a while ago. These days it's a living, breathing platform that evolves (mostly) based on what the people using it actually do.

That said, there's one thing that tends to hijack the conversation the second people start building a personal brand and posting on LinkedIn: the algorithm. Thousands of posts, webinars, and guides out there swear they've cracked the code to "hacking the algorithm" and unlocking eternal LinkedIn fame (spoiler: there is no such thing).

What almost all of them miss is a much bigger question: what actually connects us as humans? What makes people stop scrolling and start listening? And what genuinely builds trust in a person or a company? Because trust - not some secret algorithm formula - is what turns visibility into customers, investors, partners, or whatever it is you're trying to attract.

Jacob and Mathilde bring more than 15 years of combined experience building their own personal brands on LinkedIn - and helping founders and teams do the same. Along the way, they've taught more than 25,000 people, collected a few battle scars, and picked up sharp insights into what actually works on LinkedIn - and which traps to avoid falling into.

So here's what you'll actually leave with: A newfound disinterest in your analytics dashboard, and a much sharper eye for what no algorithm can teach you: human behavior.