Making New Food Good Business

Making New Food Good Business
The future of food will not be won by the most sustainable technology alone. It will be won by solutions people genuinely desire to eat because they are extraordinary in taste, meaningful in identity, and capable of bringing us back within planetary boundaries. In her talk, Mette explores why the winners of tomorrow’s food system will be those who combine science, gastronomy, design, and business, rather than optimizing in silos.