Many of the words we use in the startups ecosystem are borrowed from corporate life. But startups are temporary learning machines trying to become real companies. So when we use the words from corporate life to describe the reality of startup life, we strain our mental wellbeing and we miscommunicate the founder role. We call it failure when it is learning. We call it lack of work-life balance when it is actually about work-life integration. And the best founders are truly paradoxical – far from the employee profiles, that the corporate world praises and reward.
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